Wanting to sell everything to everyone is a common trap for many early-stage executives. Here’s what you should focus on instead.
If you find yourself catering your product or service every time you make a sale, you’re not the only one.
It’s something that many companies do, especially at the beginning. You follow leads, see them through, and offer whatever that person might be searching for at the time.
What’s the big deal? “A sale is a sale.” Right?
Wrong. While the “sale-is-a-sale” mentality might be necessary to get the ball rolling in the beginning, that mindset is no way to scale your company.
To scale, you need to have those tough decision-making sessions.
You need pinpoint how your core customer thinks and be able to pick them out from a crowd.
The bottom line is that in order to scale, you need to be selling to fewer people.
In this video, I outline my tips for core customer strategy. There are three key questions to ask yourself and your team to really nail down who you serve and who your target customer is.
If you want to learn more about the details that go into identifying your core customers, check out the recent inc.com articles I wrote on this topic.
When you define your core customer and sell to fewer prospects, you’ll be doing your long term growth a huge favor.
Are you selling to everyone and finding it hard to focus?
Narrowing your company’s focus isn’t easy and making decisions can be hard. Let’s set up a call to go over some of the key questions you should be asking yourself and talk about the roadblocks that might be in your way.
Book a call by clicking here.
Bruce “Decision-Maker” Eckfeldt
P.S. Whenever you’re ready... here are three ways I can help you grow your business faster, and with less drama:
1. Take my Growth Readiness Assessment
Download the 24 questions, send me the results, and set up a free one-on-one call to review the results and identify where you can accelerate your growth with the right focus. - CLICK HERE
2. Check out my Leadership Team Intensive
Every team can get into a rut—leadership teams are no exception. My half-day intensive helps the top team take a step back and see what’s working, what’s not, where they can develop new, better habits, and where they can break old ones that aren’t working. It’s like a B12 booster for your entire company. - CLICK HERE
3. Let me facilitate your next annual or quarterly planning meeting
Want to kick your planning sessions up a notch? Have me come in and we’ll work together on your annual or quarterly plan. Set goals that will really drive strategy, and create an action plan that will make sure everyone has clear accountability for results. - CLICK HERE