Clarity comes by making decisions. And sometimes the decisions are hard. They include decisions regarding who you are, who you serve, and what you do/make. Let Building Your Business help you find the clarity you need to succeed.


Most often early stage businesses make things too complex to understand. By simplifying your strategy, key channels, and important messages, you’ll reduce confusion—both yours and your prospects’.


Have you struggled to “find” the time to work on your business? Well, here’s your chance. These six sessions will allow you to carve out the time to focus working on your business, rather than in your business. 

Increase Revenues - Maximize Profits - Accelerate Growth

About the program

Build a Better Business is a blended online course and coaching program. Participants watch short introductory videos at the start of each session and later are given workbook materials to develop their thinking and ideas. When ready, they schedule a call with their coach who facilitates a 30-minute phone/video call to review their work and further refine their strategy and action items.

Participants generally do one session a week but the program is self-paced and can be completed in as little or as long as the situation requires. In addition, every participant is given one “bonus” session to use how and when they need—either during or after the program. This can be used to go deeper into a topic, deal with a challenge, or review the application of specific strategies after the program.

Who Should Enroll?

Startup Founders - Starting a new business? Have an idea for a business you want to develop? This program will help you get your hands around the fundamentals that will drive the growth of your business.

Early-Stage Leaders/CEOs - For companies with existing customers and products, this program will help create clarity and focus on what to scale in order to grow the business. By doing less, you’ll grow more.

Mid-Market Marketing/Sales Leaders - Are you in the new business hot seat? This program will help you create a strategic plan for marketing and sales that will align your teams and departments to fuel new business development.

"Every startup CEO should attend Bruce's program. He provided a lot of clarity and I came away with actionable steps to grow my startup business."

Andy Huh, Co-founder & CEO

"Working with Bruce has been amazing. I love his content and approach and that fact that he's been in my shoes as a business owner and CEO."

Michelle Madhok, CEO

"Bruce is an outstanding coach. He's committed to the success of others, takes a practical approach and is inspiring."

Domenic Romano, Founder


Pre-Program Assessment: Our pre-program assessment will help determine the areas where you need the greatest improvement. You'll talk with your coach to review and develop your key goals and desired outcomes of the program and a plan for how to best use the content and coaching time.

Module 1: Your core purpose - Discover—or rediscover—why you do what you do and why it is important to you, your people, and your customers.

Module 2: Your core people - Finding, attracting, and keeping the right talent is critical for growth. Learn how to use your core purpose and values to ask the right questions and hire the right people.

Module 3: Your core customer - Just like your core people, having the right customers can make all of the difference. Figure out which customers you need more of, and which you should ditch.


Module 4: Your core product - A broad product or service line can seem like a good idea when you’re trying to build a customer base, but I assure you, it’s not. Focusing on only a  few products that really solve problems for your core customer is, on the other hand, critical for the scaling of your business.

Module 5: Your core channel - Not all business should use the same sales channel. Depending on your strengths, assets, customers, and products, select a channel that will be most likely to generate results for you. Then optimize and scale.

Module 6: Your core pipeline - Your pipeline is your customer development process. It defines the journey your customers will go on as they move from a prospect to a lead to a client, and eventually to a referral source. Planning, mapping, and then building these systems will ensure sustainable growth.

Program Includes:

Pre-program assessment and consultation

Access to all six online modules

Six one-on-one coaching sessions after each module

One additional bonus coaching session you can use anytime

Access to the community page for one year

Access to the monthly Q&A calls for one year

Access to all previous Q&A call recordings for one year


Program price: $3,495


Satisfaction Guarantee

If you're not completely satisfied with the program for any reason, contact us at within seven (7) days of purchase and get a complete 100% refund, no questions asked.



Interested in learning more? Schedule a free consultation!

(Call times have limited availability and are scheduled based on a first come, first served basis.)