Eckfeldt + Associates

LinkedIn Live Sales

Hiring Your First Sales Pro: A Guide for Founders

With Caryn Kopp and Kathleen Quinn Votaw

March 17, 2025 32 min SalesPeople

A guide for founders on defining, hiring, and onboarding their first sales professional, with advice on when to outsource sales roles.

LinkedIn Live with Bruce Eckfeldt: Hiring Your First Sales Pro: A Guide for Founders
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About This Session.

What the panel covered, and the ideas worth bringing back to your leadership team.

For early-stage founders, hiring a professional salesperson can be transformative and daunting. This session covered defining the role, setting processes, interviewing effectively, onboarding successfully, and avoiding common mistakes.

Sales expert and Chief Door Opener Caryn Kopp and people expert Kathleen Quinn Votaw shared insights on when outsourcing sales roles such as appointment setting makes sense, along with steps for making this critical hire.

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  • Thirty minutes on the real problem, not a sales pitch.
  • A clear read on whether the issue is the team, the strategy, or the exit plan.
  • A next step you can act on whether or not we work together.
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