Trust, Reputation, and the Leadership Signals That Win

In a market where leadership is judged in real time, trust and reputation have become hard business assets. This conversation explores how CEOs and senior leaders build credibility before they need it, how trust is assessed under pressure, and how personal brand influences opportunity, influence, and succession.

We will look at the behaviors that make leaders believable, the signals that erode confidence, and the practical moves executives can make to strengthen visibility, alignment, and trust with key stakeholders. Maureen Farmer brings expertise in executive branding, leadership transitions, and positioning senior leaders for high-stakes career inflection points, while Robin Dreeke brings a trust-building and behavioral lens shaped by his work as a retired FBI special agent, former chief of the Counterintelligence Behavioral Analysis Program, speaker, and author.