Eckfeldt + Associates

LinkedIn Live Leadership

Why Your Personal Brand Matters More Than Ever

July 17, 2025 32 min LeadershipExits

Why founders’ personal brands matter, and practical ways to clarify and communicate what they stand for.

LinkedIn Live with Bruce Eckfeldt: Why Your Personal Brand Matters More Than Ever
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LinkedIn Live: Overview

About This Session.

What the panel covered, and the ideas worth bringing back to your leadership team.

As founders scale their businesses, their personal brand becomes just as important as their company’s. The session explored why leaders must clearly define what they stand for, how personal branding builds trust with stakeholders, and the role it plays in funding, exits, and future ventures.

The conversation also covered practical steps founders can take to clarify and communicate their personal brand, especially when working with SCORE mentors and clients.

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A conversation is a starting point. If this session named something your company is wrestling with, a strategy call is the fastest way to work out what to do about it.

  • Thirty minutes on the real problem, not a sales pitch.
  • A clear read on whether the issue is the team, the strategy, or the exit plan.
  • A next step you can act on whether or not we work together.
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